AMW Privacy Policy and Terms of Use
Effective October 17, 2026
This website belongs to Advanced Medicine and Wellness, an internal medicine practice operated by Prathibha Potharlanka LLC ("we," "us" or "our"). We have offices at 369 Applegarth Rd., Monroe Township, NJ 08831 and 1 Third Street, Bordentown, NJ 08505. You can reach us at 609-438-8070.
What this policy covers
This policy explains what information we collect when you visit advancedmedicineandwellness.com, how we use it, and the choices you have. It covers our website only. It does not cover the medical records we keep when you are a patient.
Please do not send medical details through this website
This website is for general information and for asking us to call you. Please do not put symptoms, test results, medications or other health details in a form or message. To discuss your health, call us at 609-438-8070 or speak with Dr. Potharlanka at your visit.
If you are having a medical emergency, call 911.
Information we collect
Information you give us. If you use our call-back form, we collect the details you enter, such as your name, phone number, preferred office and any message you choose to write.
Information collected automatically. Like most websites, we and our website provider may collect your IP address, browser type, device type, the pages you view and the date and time of your visit. This is usually gathered with cookies or similar tools.
How we use your information
We use the information to:
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Return your call and answer your questions
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Schedule consultations and appointments
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Keep our website secure and working properly
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Understand how people use the site, so we can improve it
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Meet legal and regulatory requirements
We do not sell your personal information.
Who we share it with
We share information only as needed with:
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Companies that help us run the website, such as our website host (Wix), our form and email tools, and analytics providers. They may use the information only to provide those services.
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Government agencies, courts or others when the law requires it, or when needed to protect safety, rights or property.
Cookies and analytics
Cookies are small files stored on your device. We use them to keep the site working and, where we have turned it on, to see how many people visit and which pages they read. You can block or delete cookies in your browser settings. Some parts of the site may not work as well if you do.
Cookies and analytics
Cookies are small files stored on your device. We use them to keep the site working and, where we have turned it on, to see how many people visit and which pages they read. You can block or delete cookies in your browser settings. Some parts of the site may not work as well if you do.
Patient records and your health information
Health information you share with us as a patient is protected by federal and state law, including HIPAA, and is handled under our Notice of Privacy Practices, which we give you at your visit. This website policy does not replace that notice.
How long we keep information
We keep information you send through the website only as long as we need it for the purposes above or as the law requires. [Retention period, for example: call-back requests are deleted after 12 months.]
How we protect information
We use reasonable measures to protect the information collected through this website. No website or internet connection is completely secure, so we cannot guarantee absolute security. This is another reason to keep health details out of online forms.
Children
This website is meant for adults. We do not knowingly collect information from anyone under 18 through the website. If you believe a child has sent us information, call us and we will delete it.
Links to other websites
Our site may link to other websites. We do not control them and are not responsible for their privacy practices. Please read their policies.
You can ask us to see, correct or delete the information you sent through our website by calling 609-438-8070 or writing to us at either office address above. We may need to confirm who you are first, and we may keep information we are required by law to keep.
Your choices
Changes to this policy
We may update this policy from time to time. The effective date at the top shows when it last changed. If you keep using the website after a change, you accept the updated policy.
Contact us
Advanced Medicine and Wellness 369 Applegarth Rd., Monroe Township, NJ 08831 1 Third Street, Bordentown, NJ 08505 Phone: 609-438-8070